It hasn’t received negative attention of any note, perhaps because people are less willing to launch hate at an amputee.It’s interesting to note that with the first Cheerios ad, the black husband and white wife were never in the same room together, and it still was still alarming.Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.In an attempt to share the ad, the MSNBC twitter account posted: “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.” Republican outrage followed.Maybe it’s because white men are seen as improving a black woman’s life, saving her from black men who are more interested in dating white women, if various statistics are to be believed.Regardless, none of these interracial commercials should be targeted for hate.
Last year, the cereal brand Cheerios released a commercial that featured an interracial couple and their biracial daughter.
The American public seems more willing to accept (or ignore) seeing a black woman with a white man than a black man with a white woman.
According to reports, black men have a higher rate of interracial marriage than black women, which means it’s more common, and yet it also launches more racist backlash.
Three years ago, Sealy Mattresses released a commercial that features at least two white men in interracial couples in a clearly sexual situation, and there was barely any recognition.
The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.