But in real life, after we get to know someone and like their personality, we begin to find them more physically appealing as well (Kniffin & Wilson, 2004).
The sites can put too much focus on physical attractiveness.
This can be especially beneficial for people who don’t have a large social circle.
In addition to the sheer number of people you can meet, many sites provide an avenue for meeting like-minded people. Unlike other social venues, on an online dating site, you can be fairly certain that everyone you meet is single and looking.
In addition, when we read vague information about someone, we mentally fill in the blanks with specific details that may be incorrect (Norton & Frost, 2007).
For example, when you read in a man’s profile that he’s a movie buff, you might think that's something you have in common, but when you get to talking about movies on your date you realize that you’re a foreign film aficionado, while he’s obsessed with horror flicks.