At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.
“Rule 1: Don’t make her think too hard,” the manual says.
“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.” What does a “low cognitive load” pick-up line look like?
Once you mix in the vague rules of netiquette and a healthy fear of catfishing scams, it’s easy to see why someone might want to outsource their online-dating profile to a pro, if only to keep themselves sane.
But where does the digital social assistant end and the con artist begin? In November 2017, I ran across an ad seeking “people with good Tinder skills” for a job as a “Virtual Dating Assistant.” At first I thought it was a joke, but I completed their online form out of pure fascination. Apparently, professional writers make for good online-dating assistants; knowing how to seduce strangers with the written word is the company’s mandate, after all.