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In a piece on Vice, called "In Defense of Ok Cupid's A-List," the writer says, "I value my A-List subscription at a level in which it has become engrained.

Half the time, I forget that I even pay for it." Well, there you have it.

As far as paying for online dating goes, Match is the most popular of them all.

This is interesting, because I literally have never met anyone who has ever tried Match.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.

Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.

Pay close attention to that language: have paid for a dating app. So these tiny percentages aren't even necessarily paying right now for e Harmony or whatever — they just have, at one time, paid for some online dating service.

Even though there may be some passion around paying for apps, the bottom line is that not very many people do.

About 275,000 Tinderers pay for Tinder Plus, but there are 32 million users, which means only 0.85 percent pay — less than one percent.

Except for my ex's mom, who found her evangelical new husband on there. According to Earnest, the average dating site costs between and per month.

The low end is less than the weekly coffee budget of pretty much everyone I know (with the exception of myself — what what home brew — but I parenthetically digress), but the high end of that is pretty pricey.

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